Immaturity and indolence no doubt played important roles in the demise of the Gantry boys’ original British Coach Works effort; if they had tended to their supposed specialty–bodywork–they may have enjoyed success.
As it was, history passed them by. By 1953 BCW had fallen behind on the few orders they had and disappointed their American importer, J.S. Inskip, who by then had contracted with Italian coach builders CMC* to create a rival to the Osca cars (Masseratis) then dominating the under-1500 cc race circuit.
Those cars–the Motto MGs–were something else. How would history have been different, one wonders, if in ’53 the MG TD looked more like this: